Superfly and The Prince Estate are collaborating to present Prince: The Immersive Experience, a multi-faceted musical universe revolving around the iconic artist, inviting guests to be completely immersed in the exhilarating, singular talent of a superstar who brought us hits like “When Doves Cry,” “Raspberry Beret,” and “Purple Rain.”
Get ready to explore 10 spaces packed with Prince fandom highlighting his prolific discography, iconic fashion sense, and mind-blowing musical genius. This showcase will feature exclusive artifacts curated by The Prince Estate, Prince’s unparalleled discography, and so much more!
In one of the many highlights, fans can step into Prince’s iconic Purple Rain album cover for snappable Instagram photos. Plus, music lovers will be thrilled to check out a recreation of Prince’s famed recording studio in Paisley Park, where you can have a once-in-a-lifetime chance to play music producer and mix the original sessions from one of Prince’s smash hits.
For a dazzling look at his fearless, over-the-top, rule-breaking style, view Prince’s most celebrated looks in the Costume Hall. You’ll be taken on a spectacular photo journey through his pioneering fashion sense across his expansive career.
Amp up your tour at the ultimate audiovisual dance party and get down to Prince’s top hits in a set designed by the musical icon’s longtime lighting and production designer, Roy Bennett. Then stop in the record shop and sip on refreshments as you revel in the afterglow of a multisensory trip through Prince’s purple realm.
Prince: The Immersive Experience is ideal for all ages and will take around 60 minutes to explore, located at The Shops at North Bridge on the Magnificent Mile at 540 N. Michigan Avenue for a limited time starting on June 9. With such an authentic exploration of Prince’s life and work, you’ll walk away with a new appreciation for the enigmatic artist and perhaps learn about his Prince-iples that you can apply to your own lives!